Bridging creative, legal and commercial strategy
We help in-house teams navigate
AI governance, IP ownership and commercial risk
without losing creative momentum
Markham&Makers provide a pair of specialist eyes to focus on how your IP is being created, what you plan to do with it and how to secure it for the future.
We understand how modern content actually gets developed and produced so we help organisations navigate the legal, commercial and strategic complexity around each creative stage.
This is particularly important as AI and hybrid digital tools reshape how content is created, who owns it, can use it and where risk sits.
Our goal is to make sure the boldest ideas can be realised while remaining secure and defensible throughout their whole lifecycle.
Portfolio of Expertise
Protecting creative ambition without slowing it down
Markham&Makers occupies a space that hadn't fully existed before but is becoming necessary as emerging AI-driven and synthetic content creation processes rapidly evolve. The need for legal clarity in every step of the development and production process becomes essential for minimising exposure to commercial risk.
But these perimeters do not need to stifle creative flow, we can also use them to our advantage. Now is the perfect opportunity to define IP governance so we can push new boundaries, keep the passion flowing and raise the creative bar in content output.
Using IP strategy, Markham&Makers is the bridge and the guardian of the end result.
Commercial, brand/marketing, legal, production and creative teams all have their individual needs and ambitions. For legal and commercial, we identify the nuances needed to secure IP throughout its whole lifecycle and protect unexpected liability exposure or external party reliance, both in the present and the future.
Most importantly, your campaign budget should deliver content you can call your own and protect legally for all uses. Through close collaboration with brand/marketing, production and creative, we can support them with an expert eye and constructive practical strategy across development, bidding and execution stages.
We create space for innovation.
AI/Hybrid/Emerging Workflow Strategy & Governance
Authorship, Ownership & Content Provenance
Risk Analysis & Stakeholder Alignment
Suppliers Procurement, Bidding & Sanity Checks
IP Rights Management & Protection Strategy
Content Development & Production Advisory
Regulatory Compliance, AI Governance & Ethics
Commercial Risk & Liability Advisory
Founded by Ania Markham, multiple hat wearing former Strategy Partner and Executive Producer of The Panics, with a specialism in highly crafted and often hybrid live-action/VFX or CG integrated visual content. Relocated to the Netherlands in 2002, working on high-profile global campaigns for international brands including Adidas, Dell and Nike, she is also co-founder of creative collaboration label Irrie and since 2022, focused on the legal landscape surrounding IP creation and cultivation in a generative AI-driven world.
Hands-on
Industry Practice
Born in London,
Based in Amsterdam
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English, Dutch & Polish Spoken
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EU/UK/International
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Commercial & Original Content
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Strategy & Development
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Executive Production Leadership
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Cross-Functional Teams Management
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Live Action, Digital/CG/VFX &
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Hybrid/AI/Synthetic Workflows
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Mentorship
Intellectual Property &
AI Governance
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Formal, On-Going Legal Education
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Stakeholder Collaboration
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Practical & Innovative Solutions
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Trusted Global Expert Network
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Legal & Insurance Partners
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Always An Eye On The Future
Our Philosophy & Background
Built upon a seasoned foundation of content creation through collaboration with teams across genres, techniques and creative signatures, Markham&Makers is still first and foremost about pushing boundaries and elevating craft.
We believe in taking time to plan what you do, understanding the environment you're creating within, remembering the reason why something is being made, and finding the best in the people you are collaborating with.
Markham&Makers brings to the table a positive mindset, a smile on the face and the belief that each new project will be the best one yet.
Born in London,
Based in Amsterdam
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English, Dutch & Polish Spoken
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EU/UK/International